How To Market Your Music More Effectively

Knowing how to advertise your music is considered to be THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music better then you ought to know that, at least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.

What do I mean by this?

To begin it is important to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it’s important to realize you’ll be investing plenty of your personal money and time into your music career. If you are certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.

music Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one as well as two of the key components minus the essential third aspect in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting the name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing anything at all, but imagine how much far better you’d be if you visited work on many of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.

THE PERFECT SOLUTION IS To Ineffective Music Marketing

The bottom line is that when you break down the intricacies on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements which are most productive for your music business growth. Broken down in an easy to follow process these elements of music marketing and music promotion essentially contain a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound as well as your identity. Take the steps necessary to communicate your musical message to them. All you do should create a knowledge for you as well as your music always. Approach this with precision and a firm direction and your music business foundation will be solidified for years ahead.

Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” get this to process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts need to know you are for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell… you do not have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of your music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s simpler to talk about these exact things than it is to create them happen in your career but this is what the music business is about so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to create dent in the music world.

And that’s not what we wish for your music career… could it be?

Again, it could seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend too much time on creating awareness and connecting together with your audience but then fail to require the sale. Or you’ll ask for the sale way to often and just forget about connecting with your people. I mentioned earlier that it’s cool to obtain all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you’re not touching all three components of this process on how to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.

Don’t Fall Into the Marketing Music Business Trap

You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox every day with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.

Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you stack up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it’ll fail each and every time it’s used.

Fans and media see right through this. All of the band wants is the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we need BEFORE they require the sale?